The world of digital advertising can be complex and confusing. Which channels and tactics should you invest in? In this article I provide four main reasons why no other digital advertising gets you better results than Facebook.
"Facebook ads in general, absolutely rock for advertisers who know how to target well & design ads well." –Guy Kawasaki
"Facebook ads is the single best ad product since early google ad words … it’s the best ROI ad product of all time.” –Gary Vaynerchuk
"I think you might really have something here." –Jerry Seinfeld to Mark Zuckerberg
Facebook Ads are arguably the most versatile marketing tool in modern history. The creativity and precision you can apply with these type of ads is astonishing. On April 5, 2016, I’ll be teaching a Facebook ads workshop helping Tampa Bay professionals to better use this tool. But for now let me explain why Facebook Ads are so powerful:
Songbird’s Director of Marketing & Culture, Matt Ashwood delivered one of the highlights of our Health & Fitness Track at Tampa Bay Startup Week 2016. Jam-packed with tips, examples, and insight, his keynote educated fitness entrepreneurs on how they should be using Facebook to drive sales. Here are 5 key takeaways from Matt’s presentation:
Facebook Video has become a pretty big deal. The summer of 2014 saw one of the biggest shifts in Facebook’s history. The Ice Bucket Challenge was grabbing a lot of attention on the social network. The challenge was a pay it forward type of campaign that involved pouring ice over your head on video or donating a sum of money to a particular cause. I remember it being in August because it had started trending while I was off the grid and on a missions trips in Uganda. When I returned to the U.S. to discover what had happened while I was away, I was dumfounded by this overwhelming enthusiasm for such a simple yet purposeful trend.
Everyone remembers the Ice Bucket Challenge, not necessarily because you did it, but because at least someone you know had done it and you saw the video. Thanks to this charitable trend, tens of thousands of people were posting videos to Facebook (and maybe even the internet) for the first time. The trend that got people pouring ice cubes on their heads was also getting people to upload Facebook videos. And ever since that summer, video on Facebook has grown more & more relevant, and more & more invasive in your online experience.
Facebook Video has become a major part of online communication, so here’s a few things you need to be aware of when using these videos in your marketing: